In a grand display of gratitude and generosity, Hard Rock International pulled out all the stops for their loyal supporter, John Legend. The renowned singer was honored with a $100,000 donation to his ‘Show Me’ campaign at a special event held at the original Hard Rock Cafe in London on Thursday, September 12.
The evening was part of the ‘Unity by Hard Rock Come Together for Good’ celebration, marking the launch of the brand’s loyalty program. Unity members from Yukon, Oklahoma were treated to a once-in-a-lifetime experience, winning a sweepstakes to attend the exclusive performance. They were lavished with exclusive merchandise and accommodations in the inaugural ‘Hard Rock House.’
During the event, John Legend graciously accepted the generous donation, expressing his appreciation for the support. “I feel very fortunate to have the opportunity to perform again at a Hard Rock venue, this time for Unity members and fans in the place where it all started, the ‘original cafe’ in London,” he said. “The night was special and made even more so with Hard Rock’s generous donation to The Show Me Campaign.”
Legend also reflected on the importance of education and the impact of his campaign, stating, “I recognise that my journey was not just about talent, but also the fortune of having teachers who believed in me. Thank you to Hard Rock for supporting The Show Me Campaign’s work to pay it forward and ensure opportunity and access to quality education for the next generation.”
Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, lauded Legend for his dedication to his cause. “We are proud to support the Show Me Campaign and are thankful to John for sharing his talents and powerful music with our Unity members and special guests at another incredible performance curated by Hard Rock,” he commented.
Sheldon also praised the growth of the Unity by Hard Rock membership since its global launch and the success of the ‘Come Together’ campaign that began earlier in the year. The event was a true testament to the power of unity, generosity, and the shared mission to make a positive impact on the world.
