In a groundbreaking move for the African gaming industry, Play’n GO has officially announced a partnership with Kenyan operator Betika. This collaboration not only marks Play’n GO’s foray into various African markets but also signifies a significant milestone for both companies.
The integration of Play’n GO’s expansive portfolio into Betika’s platform is set to revolutionize the gaming experience for players in Kenya, Ghana, Tanzania, the Democratic Republic of Congo, Zambia, and Uganda. Popular titles such as Book of Dead, Rise of Olympus, and Gemix will now be accessible to a wider audience, offering a diverse range of gaming options previously unavailable in these regions.
Magnus Olsson, Chief Commercial Officer at Play’n GO, expressed his enthusiasm for the partnership, stating, “We’re very excited to announce this partnership with Betika, which gives us entry into several new markets for Play’n GO. Betika is one of the leading operators across the entire African continent and joining forces with an operator of their experience and gravitas is a wonderful opportunity for our business.”
Furthermore, Peter Stagles, Head of Gaming at Betika, added, “Partnering with Play’n GO is a significant step forward for Betika. Play’n GO’s impressive lineup of games is the perfect complement to our platform and we are confident that this collaboration will set new standards in the African gaming industry.”
This strategic alliance between Play’n GO and Betika not only aims to broaden the reach of gaming options but also emphasizes a shared vision of promoting a regulated and sustainable gaming industry. As the partnership unfolds, industry experts anticipate a surge in popularity and success for both companies, setting a new benchmark for gaming excellence in Africa.
