In an exciting development for the world of lottery and gaming, Intralot Australia, a subsidiary of the renowned Intralot, has just inked a contract extension with Lotterywest, the state lottery of Western Australia. The extension, valued for an additional two years, comes with an option to push it even further for another year, showcasing a strong commitment from both parties to continue their partnership.
The collaboration between Lotterywest and Intralot Australia spans a remarkable 17 years, a testament to the success and effectiveness of their working relationship. With this new agreement in place, Intralot Australia will continue to provide its cutting-edge lottery operating system and services to Lotterywest, further enhancing the gaming experience for players in Western Australia.
One key aspect of this partnership is the focus on elevating the player experience for Lotterywest’s users. Intralot has been dedicated to not only providing top-notch gaming solutions but also supporting various charitable causes within the Western Australian community, making a positive impact beyond just gaming.
This latest contract extension is part of a series of successes for Intralot, with recent extensions in other parts of the world as well. In the Netherlands, Intralot Benelux has extended its contract with Nederlandse Loterij Organisatie (NLO) until June 2027, solidifying its position as the provider of operations and management services for NLO’s retail sportsbook brand, Toto. Meanwhile, in Ireland, Intralot will continue supporting Premier Lotteries Ireland (PLI) with its advanced central gaming system, under a new contract that will run until November 2027.
Amidst these exciting developments, Australia has also been buzzing with news related to the gambling industry. Freshwater Strategy recently conducted a study on gambling advertising in the country, revealing intriguing insights. The survey found that 56% of respondents support targeted, sensible restrictions on gambling ads, while only 37% favored a total ban, indicating a nuanced and evolving perspective on the issue.
With all these exciting developments and partnerships in the world of gaming and lottery, it’s clear that the industry is alive and thriving, with new opportunities and challenges paving the way for a dynamic future. Stay tuned for more updates and news from the world of casino and gaming!
