In a groundbreaking move that is set to shake up the world of sports betting, global brand Parimatch has inked a deal to become the official UK betting partner of Nottingham Forest Football Club for the upcoming 2024-25 Premier League season. This exciting partnership, spearheaded by the BVGroup in the UK, marks a new chapter in the relationship between sports and betting.
The Parimatch press office has expressed their enthusiasm for this new venture, with a spokesperson stating, “We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season. It’s going to be a thrilling season for Nottingham Forest as the club continues to reestablish itself in the top flight of English Football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide.”
Paul Bell, the Chief Operating Officer at Nottingham Forest, echoed these sentiments, saying, “We are delighted to welcome Parimatch as the official partner of Nottingham Forest Football Club. We look forward to working with them through the 2024/25 season and welcoming them to the Forest family.” This partnership is sure to bring excitement and innovation to the betting landscape.
But that’s not all – Parimatch is not stopping at just one football club. Last month, the brand renewed its partnership with Leicester City for the upcoming 2024/25 Premier League season. This collaboration, which originally began in the 2020/21 season, has seen Parimatch serve as the official betting partner of the football club for the past four years, marking the fifth consecutive year of collaboration between the two entities.
Speaking about this successful partnership, Parimatch commented, “We’ve been working with Leicester City Football Club for four years and are honoured to continue our partnership with the club for another season. It’s going to be an exciting season for Leicester City back in the Premier League. Renewing our partnership reinforces our commitment to supporting sports worldwide.’’ This dedication to sports and betting is sure to bring a new level of excitement to the upcoming Premier League season.
In conclusion, Parimatch’s new partnerships with Nottingham Forest and Leicester City are set to redefine the relationship between sports and betting in the UK. With a commitment to supporting sports worldwide and bringing thrilling opportunities to fans and bettors alike, these collaborations are sure to make a splash in the world of football. Watch this space for more exciting developments as the 2024-25 Premier League season draws near.
