Exciting news from the world of casino and gaming as Betsson Group announces the discontinuation of its B2C operations in the US at the end of September 2024. This decision marks a significant shift in the company’s strategy, signaling a move away from the US market and towards other opportunities in North America.
The operator initially launched its mobile sportsbook app in Colorado under the Betsafe brand, in partnership with Dostal Alley Casino. The move was seen as a strategic play to establish a foothold in the US market, but now it seems that Betsson is shifting its focus elsewhere.
A statement from Betsson highlighted the importance of the sportsbook app in its B2B strategy, emphasizing the company’s commitment to showcasing its offerings to potential business partners. This decision to exit the US market reflects Betsson’s evolving priorities and strategic objectives.
Despite this change, Betsson continues to have a presence in North America through its operations in Ontario, Canada. The launch of Betsafe in Ontario last year brought a range of B2C offerings to Canadian players, including sports betting and an online casino. This move demonstrates Betsson’s ongoing commitment to the North American market, despite the withdrawal from the US.
A spokesperson for Betsson Group commented on the decision, stating: “Betsson has decided to discontinue its B2C operations in Colorado at the end of September 2024. This move reflects our strategic focus on other markets and opportunities in North America. Our experience in Colorado has provided valuable insights into the US online sports betting market, which will inform our future business decisions.”
In other news, Betsson has announced a multi-year global betting sponsorship with Premier Padel, a partnership aimed at enhancing the fan experience at the Qatar Airways Premier Padel Tour. This collaboration underscores Betsson’s commitment to engaging with sports fans and providing innovative betting experiences in the world of gaming and entertainment.
Overall, Betsson’s decision to discontinue its operations in the US marks a significant shift in the company’s strategy and focus. As the gaming industry continues to evolve, Betsson remains at the forefront of innovation and growth, seeking new opportunities to engage with players and partners around the world. Watch this space for more updates from the world of casino and gaming news.
