Kaizen Gaming, a prominent player in the world of online gambling and sports betting, has once again made headlines with their recent sponsorship deal with UEFA. The sportsbook brand under Kaizen Gaming, Betano, has been chosen as the global sponsor for the UEFA Europa League and the UEFA Conference League until the end of the 2026/27 season. This move mirrors a similar deal made by industry giant bet365, who secured the sponsorship rights for the UEFA Champions League.
The agreement also includes Stoiximan, another brand operated by Kaizen Gaming, being named as the official sponsor of the European knockout competitions in Greece and Cyprus. This strategic move is part of Kaizen’s broader strategy to expand its presence in key markets and strengthen its partnership with UEFA.
The deal was finalized in Monaco, adding an element of glamour and prestige to the announcement. It comes on the heels of Kaizen Gaming’s successful collaboration with UEFA during EURO 2024, where Betano made history as the first official betting partner of the prestigious event. UEFA Marketing Director Guy-Laurent Epstein expressed his enthusiasm for the partnership, highlighting the success of Betano’s activation during EURO 2024 and the potential for even greater engagement with European football fans.
Aris Dimarakis, Deputy CEO of Kaizen Gaming, also shared his excitement about the extended partnership with UEFA. He emphasized the positive impact they had during EURO 2024 and how they plan to continue elevating the fan experience during the UEFA Europa League and UEFA Conference League.
In addition to the UEFA sponsorship deal, Kaizen Gaming has been making strategic moves in other key markets. Their partnership with Gaming Corps in Bulgaria demonstrates their commitment to expanding their reach and solidifying their position as a leader in the industry.
Overall, this latest development underscores Kaizen Gaming’s commitment to innovation and growth in the competitive world of online gambling and sports betting. With a focus on strategic partnerships and engaging fan experiences, Kaizen Gaming continues to make waves in the industry.
