In an exciting new development, supplier Softswiss has officially announced the upcoming launch of its cutting-edge retail betting solution, created in collaboration with renowned South African software provider Turfsport. This partnership comes hot on the heels of Softswiss acquiring a majority stake in Turfsport earlier this year, signaling a strategic move to leverage Turfsport’s expertise and technology in the development of this revolutionary new product.
Set to launch in various global markets, including South Africa, the new retail betting solution from Softswiss promises an array of innovative features such as diverse betting options, efficient cash management solutions, detailed profit tracking, and immersive in-game experiences. This state-of-the-art platform aims to redefine the gambling experience, offering players a seamless transition from lotteries to popular casino games, all while staying ahead of market trends and meeting player expectations.
Commenting on this groundbreaking launch, Softswiss CCO Max Trafimovich expressed his enthusiasm, stating, “The retail betting solution reflects our strong dedication to innovation and industry leadership. After acquiring the majority stake in Turfsport, we conducted a thorough audit of the solution to ensure it will not only continue to thrive in South Africa but also make a significant impact beyond the country.” Trafimovich emphasized that this isn’t just another sports betting solution but a comprehensive platform designed to enhance the entire gambling experience.
Furthermore, last October saw Turfsport and Softswiss teaming up to delve into the intricacies of online casino player behavior, shedding light on player preferences globally. Their research unearthed fascinating insights, revealing that European players favored mobile gaming and slot games, while LatAm players showed a strong inclination towards sports betting, particularly football. This in-depth analysis provided valuable data that has undoubtedly influenced the development of the new retail betting solution.
With the impending launch of Softswiss’ innovative retail betting solution, players and industry experts alike can anticipate a game-changing addition to the world of online gambling. Stay tuned for more updates on this groundbreaking collaboration between Softswiss and Turfsport as they continue to push the boundaries of innovation and redefine the future of retail betting.
