In an exciting development, Liverpool Football Club has recently forged a multi-year agreement with Ladbrokes, marking the UK betting operator as its official UK & Ireland betting partner. This partnership comes in line with the Premier League’s fresh ‘Code of Conduct for Gambling Related Agreements in Football,’ aiming to not only boost fan engagement but also support local communities.
Under this groundbreaking deal, Ladbrokes will gain exclusive content opportunities and activation rights to better connect with Liverpool supporters. The upcoming season will see Ladbrokes’ branding prominently displayed on pitch-side LED screens at Anfield and St Helen’s Stadium, the new home of LFC Women’s first team.
But this partnership goes beyond just commercial benefits. It’s about giving back to the community and making a positive impact. Through Entain’s ‘Pitching In’ programme, Ladbrokes is committed to investing in grassroots football in order to enhance physical and mental health in socially underserved areas.
Ben Latty, the Chief Commercial Officer at LFC, expressed his excitement about the new collaboration, stating, “Ladbrokes is one of the most established and well-recognized high-street betting firms, and we’re delighted to welcome them to the LFC partner family. This new partnership also enables Ladbrokes to continue driving forward with its local community work, using football to increase physical and mental wellbeing, particularly in areas of high social deprivation.”
Charlotte Emery, the Chief Marketing Officer for Ladbrokes, also shared her enthusiasm about the partnership, saying, “We are absolutely thrilled to be partnering Ladbrokes with a football club with the history and stature of Liverpool FC. This collaboration opens up new avenues for us to engage with fans and make a meaningful impact in the community.”
The future looks bright for this dynamic partnership between Liverpool Football Club and Ladbrokes, as they work together to not only enhance fan experiences but also make a positive difference in local communities. Stay tuned for more exciting developments as this collaboration unfolds in the world of sports and betting.
