In a groundbreaking move that is making waves in the Polish bookmaking market, STS has solidified an unprecedented partnership with Borussia Dortmund, marking a historic moment in the industry.
This collaboration grants STS exclusive regional rights in Poland, allowing them to utilize the Dortmund logo, establish themselves as the official regional partner, and offer unique content tailored specifically for fans of the club. Additionally, STS will have the privilege of featuring Dortmund’s players in their advertising campaigns, as well as creating engaging promotions and competitions on social media platforms. The STS logo will also be prominently displayed on LED bands during Dortmund’s Bundesliga matches, which are broadcasted in Poland.
One of the standout highlights of this partnership is STS’s involvement as a partner for the farewell match of former BVB players Łukasz Piszczek and Jakub Błaszczykowski, set to take place on September 7 at the Signal Iduna Park. STS CEO Radim Haluza expressed his excitement about the collaboration, stating, “Borussia is a great brand in world sports, and at the same time a club that has a very large community in Poland, for which we will prepare a number of surprises and non-standard and unique activities. Polish BVB fans associate a lot of positive sporting memories with the club, among others due to the games of Lewandowski, Piszczek and Błaszczykowski.”
Haluzal continued, “We want to use this positive sentiment and emotions to the benefit of the STS brand and our clients, and at the same time show that our involvement in sponsorship activities will increase. This partnership opens up new opportunities for us and will certainly strengthen the image of STS as a leader in the Polish market.”
STS Head of PR & Sponsorship Paweł Sikora echoed Haluza’s sentiments, highlighting the significance of the agreement with Borussia Dortmund. He stated, “The agreement with Borussia Dortmund is the first step that will allow us to once again strongly mark STS’s presence on the sponsorship market through a creative and unconventional approach to concluded agreements. As a market leader, we want to establish partnerships with the largest brands, which is perfectly suited to the contract with Borussia Dortmund.”
Carsten Cramer, Managing Director of Borussia Dortmund, expressed his enthusiasm about the partnership as well, emphasizing the club’s connection with Polish fans. He remarked, “We feel close to the fans in Poland and we are very happy to be able to cooperate with STS in a regional partnership. The farewell match of two BVB legends – Kuba Błaszczykowski and Łukasz Piszczek, is a great start to our cooperation. What is more, we have planned many attractions for BVB fans in Poland together.”
With this ground-breaking sponsorship deal, both STS and Borussia Dortmund are set to embark on an exciting new chapter that will undoubtedly reshape the landscape of the Polish bookmaking market.
