RB Leipzig has struck a new partnership deal with Merkur Group, marking a significant milestone for the Bundesliga club. The deal, initially set to last two years, will see Merkur Group becoming the official partner of the team.
Fans can expect to see the Merkur brand, as well as the Merkur Bets brand, prominently displayed during league matches at the Red Bull Arena and on live TV through LED advertising boards and Cam Carpets. Additionally, Merkur will have their presence felt on digital media, presenting the Bundesliga table for the club’s men’s team.
Matthias Reichwald, RB Leipzig’s Chief Commercial Officer, expressed his excitement about the partnership, stating, “The Merkur Group has followed an impressive path for many years, which has led the company consistently upwards: with creativity, flexibility, enthusiasm and, above all, total conviction. It’s with these qualities precisely that we are constantly pursuing our goals at RB Leipzig and we now have another excellent partner by our side in Merkur.”
Nils Rullkötter, Merkur Group’s Senior Manager at the Board of Management for Marketing, Communication, and Politics, also shared his enthusiasm, saying, “RB Leipzig’s journey represents an extraordinary success story and we are very proud to welcome a partner at Champions League level to our network. Within a very short time, the club has made a name for itself not only in Germany, but also internationally. RB Leipzig stands for innovative concepts, attractive football, and joy of playing, which fits perfectly with MERKUR products and our brand promise of ‘joy in the game’.”
The collaboration between RB Leipzig and Merkur Group is expected to create special synergies for both brands, enhancing the overall football experience for fans both in the stadium and on digital platforms. Stay tuned for more updates as the partnership unfolds!
