In a thrilling turn of events, sports betting operator Fanatics has now officially launched in the state of Louisiana. The partnership with Boomtown Casino and Hotel has paved the way for bettors residing in Louisiana to download the highly anticipated Fanatics Sportsbook.
Louisiana has previously shown promising figures in the sportsbook industry, especially in the mobile and retail segments as indicated by May 2024 data. With the arrival of Fanatics Sportsbook, the landscape of sports betting in the state is set to evolve.
This latest development comes on the heels of Fanatics’ successful launch in New Jersey. The sportsbook is rapidly expanding its reach, now catering to customers in 22 states including Arizona, Ohio, and New York. Remarkably, Fanatics Sportsbook is now accessible to almost 95% of the addressable online sports bettor market in the US.
Excitingly, the sportsbook boasts a myriad of new features designed to enhance the betting experience. From the innovative FanCash system to the cutting-edge Expanding Streaming, Discover, Search, and Your Place for Parlays options, Fanatics is at the forefront of innovation in the industry.
Fanatics’ foray into the US market has been nothing short of impressive, particularly following its acquisition of PointsBet US earlier this year. With such strategic moves and investments, the sports merchandising giant is positioning itself as a dominant player in the online sports betting realm.
However, the question remains – can Fanatics successfully transition from selling sports merchandise to operating an online sportsbook? Only time will tell how this ambitious venture will unfold. Fans and bettors alike are eagerly anticipating the outcome as Fanatics makes its mark in the ever-evolving world of sports betting.
