In a latest collaboration that has sports fans buzzing with excitement, supplier Stats Perform has secured a deal with the English Football League (EFL) to bring exclusive International Betting Live Streaming Rights to the competition. The announcement comes hot on the heels of Stats Perform’s successful bid for official live-streaming video rights to the EFL, marking a key milestone in the company’s strategic partnerships within the sports betting industry.
Starting from the 2024/25 season kick-off, the partnership between Stats Perform and the EFL is set to revolutionize the betting experience for fans, with a focus on utilizing Stats Perform’s cutting-edge technology alongside Opta data to enhance user interaction and player offerings. This move not only solidifies Stats Perform’s position as a trusted provider of sports data and technology solutions but also strengthens their commitment to delivering top-notch experiences for sportsbook partners and their customers.
Andrew Ashenden, Chief Betting Officer at Stats Perform, expressed his excitement about the collaboration, stating, “We are thrilled to add the English Football League’s storied teams and thrilling, high-quality competitions to our Bet LiveStreams offering. This agreement underscores our commitment to helping our licensed sportsbook partners provide the most trusted and entertaining sports betting experiences to their customers. The EFL’s rich history and passionate fanbase make it an ideal addition to their services.”
For the EFL, the partnership with Stats Perform is a significant step forward, especially following the recent announcement of a new code of conduct regarding gambling-related agreements. Ben Wright, Chief Commercial Officer at the EFL, commented on the collaboration, saying, “We are delighted to partner with Stats Perform, a highly trusted global leader in sports AI and technology and the pioneer in live streaming for betting. We look forward to working closely together to deliver an exciting and innovative product.”
This latest deal adds to Stats Perform’s growing list of successful partnerships within the sports betting industry, including a sportsbook technology agreement with Kindred and collaborations with ICC and Novibet. The company’s strategic expansion and dedication to delivering top-quality services continue to solidify their position as a leading provider in the world of sports data and technology.
As fans eagerly await the start of the 2024/25 season, the collaboration between Stats Perform and the EFL promises to bring an unparalleled betting experience to sports enthusiasts worldwide. Stay tuned for more updates on this exciting partnership as it unfolds in the coming months.
