In a groundbreaking move, UK operator Star Sports has officially marked its entrance into the Australian market by securing its operational Wagering and Betting Licence for the province of Victoria. This development marks a significant expansion for Star Sports, as it looks to increase its brand recognition on international shores.
The decision to venture into Australia comes on the heels of a strategic move in January 2022, when Star Sports announced a retail partnership with affiliate organization Spotlight Sports Group in the UK. This deal aimed to provide a daily informational print product covering the latest news in football and horseracing, solidifying Star Sports’ presence in the UK market.
Ben Keith, the Owner of Star Sports, expressed his excitement about the Australian expansion, stating, “I am thrilled to be launching our Star Sports brand in Australia. With Shane at the helm, I have the utmost confidence in the team Down Under. It was a lifelong ambition to trade at the prestigious Melbourne Cup, and thanks to the Waterhouse family, it became a reality last year. We at Star Sports believe in bookmaking and are very excited to begin operating in Australia.”
Shane Ciurleo, Star Sports’ General Manager in Australia, also shared his enthusiasm about bringing the Star Sports brand to Australian punters, saying, “I feel very fortunate to be given the opportunity to bring the Star Sports brand to life in Australia. Ben Keith and his team have built and maintained a wonderful brand in the UK, and I look forward to introducing the Australian market to the Star Sports brand ethos and values.”
Despite the excitement surrounding Star Sports’ Australian debut, there have been recent calls from 60 prominent Australian political figures urging the Prime Minister to ban gambling advertisements in the nation. This comes at a time when TheLotter Australia has launched a new mobile app, providing international lottery enthusiasts with easier access to their favorite games.
With its Victoria Wagering and Betting Licence in hand, Star Sports is poised to make a splash in the Australian gambling market, bringing its unique brand of bookmaking to a new audience. As the gaming landscape continues to evolve, Star Sports is ready to make its mark Down Under.
