In the ever-evolving world of online gaming, the importance of robust verification processes cannot be overstated. That’s why the recent partnership between Sumsub, a leading verification platform, and 4Play Gaming, a prominent iGaming platform provider, has caught the attention of industry insiders.
4Play Gaming, known for its cutting-edge solutions for casino and sportsbook brands, is looking to raise the bar when it comes to user verification. By teaming up with Sumsub, they aim to tackle the growing threat of fraud that has plagued the gaming sector in recent years.
According to a recent report by Sumsub, fraud in the gaming industry has seen a staggering 64% increase year-on-year. The most common types of fraud include bonus abuse, affiliate fraud, and account takeovers. These illegal activities go undetected by traditional verification methods, making it crucial for companies like Sumsub and 4Play Gaming to step up their game.
One of the key strategies employed by Sumsub and 4Play Gaming is the implementation of a liveness check to combat the global rise in deepfake fraud, which has seen a jaw-dropping 245% increase. This state-of-the-art technology is designed to verify the authenticity of users in real-time, ensuring that only legitimate players gain access to gaming platforms.
Kris Galloway, Head of iGaming Product at Sumsub, expressed his enthusiasm for the partnership, stating, “We are pleased to be partnering with 4Play Gaming and continue our efforts in fostering safety and compliance across the sector.” This sentiment was echoed by 4Play Gaming, with a spokesperson highlighting the company’s commitment to delivering a secure and seamless onboarding experience for players and operators alike.
As the iGaming industry continues to grow and evolve, partnerships like the one between Sumsub and 4Play Gaming will play a crucial role in ensuring the safety and security of players. With fraud on the rise, companies must stay one step ahead by investing in advanced verification solutions that can keep pace with the ever-changing landscape of online gaming.
