In a groundbreaking development for the sports betting industry, Kambi Group’s third-party supplier ecosystem, Kambi Engage, has experienced a significant growth spurt with the addition of three new partners. Betegy, Pliable, and Splash Tech have joined the ranks of vendors offering their cutting-edge tools and services to Kambi’s partners through the innovative Engage platform.
The expansion of Kambi Engage marks a major milestone for the supplier, as they strive to provide their partners with top-of-the-line bettor engagement solutions. Initially launched back in January of this year with vendors Epoxy.ai, OtherLevels, and Vaix, the ecosystem has now doubled in size with the inclusion of Betegy, Pliable, and Splash Tech. This brings the total number of vendors in the ecosystem to six, each offering unique and valuable services to enhance the betting experience for customers.
Betegy is revolutionizing visual advertising and campaign launch strategies within the iGaming industry, while Pliable provides operators with a powerful data analysis and reporting tool. Splash Tech, on the other hand, specializes in creating engaging free-to-play games across all sports and leagues. Kambi Managing Director Erik Lögdberg expressed his excitement about the addition of these new vendors, stating, “We are thrilled to welcome Betegy, Pliable, and Splash Tech to the growing Kambi Engage ecosystem, through which Kambi partners can access top-tier bettor engagement tools and services.”
Lögdberg highlighted the innovative solutions offered by these new partners, emphasizing the value they bring to Kambi’s platform and the superior betting experience they help deliver to customers. He encouraged current and prospective partners to explore the possibilities offered by Kambi Engage and engage in discussions to leverage these capabilities for their benefit.
In other exciting company news, Kambi recently celebrated the successful migration of the Virgin Bet brand onto their platform in collaboration with LiveScore Group. This development further solidifies Kambi’s position as a leading provider of sports betting solutions and underscores their commitment to driving innovation and excellence in the industry. The expansion of Kambi Engage and the partnership with LiveScore Group demonstrate the company’s dedication to delivering outstanding services to its partners and customers alike.
